The BigDoor Blog
Connecting brands and customers through better marketing.
Today we are announcing an upgrade to our BigDoor platform, with the introduction of a new Analytics Dashboard. We couldn’t be more excited to show off what we consider to be a raising of the bar in loyalty measurement. BigDoor has always been dedicated to proving the real incremental value of your loyalty program or…Continue reading
When it comes to sports, fans across the globe show their loyalty in ways many brands can’t even dream of. Loyalty in sports runs deep, and to many, rooting for a specific team has become a tradition passed down over generations. Even when teams are losing or fans move away from their team’s home state, people…Continue reading
The fierce marketing debate continues—is it better to invest in loyalty programs when you’re trying to acquire customers, or does it make more sense to wait and spend on loyalty when retaining them is the goal? So many marketers believe that loyalty efforts should kick in at the retention stage. After all, it’s six-seven times…Continue reading