5 Types of Loyalty & What Marketers Need to Know


More is expected of today’s marketer than ever before. Not only are we expected to drive acquisition and encourage engagement, but marketers are now on the hook for increasing loyalty. The challenge is many of us weren’t trained in loyalty marketing. In fact, it can be quite an intimidating area to jump into. The team…

Customer-focused vs. Customer-centric: Which Are You?


In today’s age of personalization, “putting customers before the strategy” has taken on a whole new meaning. Brands everywhere are doubling down on the way they set up and market to customer life cycles, and many marketers are thinking backwards starting with the customer before creating new experiences and initiatives. The push for putting customers…

Behind the Scenes of BigDoor


Building lasting loyalty requires more than offering great products and rewarding users for their business. The most notable brands in customer loyalty all have one thing in common: their loyal customers know who they are, and feel an emotional connection with the brand itself rather than just its products. As BigDoor’s content manager and resident…