The BigDoor Blog
Connecting brands and customers through better marketing.
By now, it’s common knowledge that loyalty programs are key to driving business success, but the age old question still remains: How deeply do brands need to know their customers before creating loyalty programs for them? The short answer is that the better you know your customers, the more your loyalty program will return for…Continue reading
Everyone has pet peeves. Personally, my pet peeves include incessant feet tapping, the misuse (or no use) of the Oxford comma, and the frequency of which I misplace my keys before leaving the house. In addition to certain actions that irk me as a human, I also find myself struggling with loyalty program pet peeves as a…Continue reading
Last month, I started a discussion about the four biggest challenges that loyalty marketers face today (see part one of the conversation in this blog post). I covered the first two challenges in August’s roundup: points liability and the idea the challenge of the spend-to-get model, and touched on how BigDoor’s solutions help take on…Continue reading