The BigDoor Blog
Connecting brands and customers through better marketing.
When we started BigDoor just over five years ago, we interviewed CMOs and loyalty marketers to better understand what’s important to them when it comes to loyalty programs. Since then, we’ve spoken with hundreds of CMOs and loyalty marketers to learn what they view as the primary problems with standard loyalty programs, and the obstacles…Continue reading
When it comes to driving loyalty, traditional marketing funnels just don’t cut it anymore. The way customers engage with brands has changed, it’s time for marketers to step up our tactics and rise to the occasion. But how do today’s marketers catch up with their ever-changing customers when funnels are all we know? Through customer…Continue reading
I recently read a fascinating—but all too real—article in the Wall Street Journal about the complex relationship between the CMO and CIO. You can read the full WSJ article here. The piece covers the vast differences between how CMOs and CIOs approach digital technology. In one instance, the author of the article says: “Chief marketing officers and chief information officers…Continue reading