The BigDoor Blog
Connecting brands and customers through better marketing.
Back in June, we set out on a mission to better serve the loyalty marketing community through our resources and research by launching our first annual Loyalty Marketers Survey. After five months of gathering answers from marketers across all industries, the results are finally in! We’re thrilled to announce the release of our 2014 Loyalty Marketers…Continue reading
A SWOT analysis. It sounds intimidating, right? Like something only done by a seasoned brand marketer, or some agency that charges too much to do “market” things: market analysis, market research, market grids, etc. Rather than writing the exercise off as too difficult, we like to think of SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses like…Continue reading
By now, it’s common knowledge that loyalty programs are key to driving business success, but the age old question still remains: How deeply do brands need to know their customers before creating loyalty programs for them? The short answer is that the better you know your customers, the more your loyalty program will return for…Continue reading