The BigDoor Blog
Connecting brands and customers through better marketing.
When it comes to sports, fans across the globe show their loyalty in ways many brands can’t even dream of. Loyalty in sports runs deep, and to many, rooting for a specific team has become a tradition passed down over generations. Even when teams are losing or fans move away from their team’s home state, people…Continue reading
The fierce marketing debate continues—is it better to invest in loyalty programs when you’re trying to acquire customers, or does it make more sense to wait and spend on loyalty when retaining them is the goal? So many marketers believe that loyalty efforts should kick in at the retention stage. After all, it’s six-seven times…Continue reading
Today’s guest post comes from Clark Buckner, a new media strategist at TechnologyAdvice. Read on to hear about Clark’s interview with BigDoor’s own E.A. Weymuller as they cover the challenges in creating a loyalty program in today’s digital world. While deciding to institute a loyalty program might make sense, there’s a lot that goes…Continue reading