The BigDoor Blog
Connecting brands and customers through better marketing.
A SWOT analysis. It sounds intimidating, right? Like something only done by a seasoned brand marketer, or some agency that charges too much to do “market” things: market analysis, market research, market grids, etc. Rather than writing the exercise off as too difficult, we like to think of SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses like…Continue reading
By now, it’s common knowledge that loyalty programs are key to driving business success, but the age old question still remains: How deeply do brands need to know their customers before creating loyalty programs for them? The short answer is that the better you know your customers, the more your loyalty program will return for…Continue reading
Everyone has pet peeves. Personally, my pet peeves include incessant feet tapping, the misuse (or no use) of the Oxford comma, and the frequency of which I misplace my keys before leaving the house. In addition to certain actions that irk me as a human, I also find myself struggling with loyalty program pet peeves as a…Continue reading