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Loyalty Programs Bring CMOs and CIOs Together

Loyalty Programs Bring CMOs and CIOs Together

 I recently read a fascinating—but all too real—article in the Wall Street Journal about the complex relationship between the CMO and CIO. You can read the full WSJ article here. The piece covers the vast differences between how CMOs and CIOs approach digital technology. In one instance, the author of the article says: “Chief marketing officers and chief information officers…

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Loyalty Programs for Sports Teams: A Big Win

Loyalty Programs for Sports Teams: A Big Win

When it comes to sports, fans across the globe show their loyalty in ways many brands can’t even dream of. Loyalty in sports runs deep, and to many, rooting for a specific team has become a tradition passed down over generations. Even when teams are losing or fans move away from their team’s home state, people…

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