Customer-focused vs. Customer-centric: Which Are You?


In today’s age of personalization, “putting customers before the strategy” has taken on a whole new meaning. Brands everywhere are doubling down on the way they set up and market to customer life cycles, and many marketers are thinking backwards starting with the customer before creating new experiences and initiatives. The push for putting customers…

Behind the Scenes of BigDoor


Building lasting loyalty requires more than offering great products and rewarding users for their business. The most notable brands in customer loyalty all have one thing in common: their loyal customers know who they are, and feel an emotional connection with the brand itself rather than just its products. As BigDoor’s content manager and resident…

A Marketer’s Guide to Customer Loyalty | Free Guide from BigDoor


Building customer loyalty is imperative to a brand’s success, but acquiring and maintaining loyal customers takes a lot of work. Marketers at all stages find themselves faced with an endless amount of questions around loyalty building best practices, including kicking off and maintaining a successful loyalty initiative. Here at BigDoor, we’ve been helping marketers tackle…