Foundry Group invests as BigDoor launches its automated platform to enable game mechanics and virtual economies for any website or mobile app.

SEATTLE — June 8, 2010 — BigDoor, a startup that provides a platform to power game-like mechanics for website publishers, announced today that the company has raised $5 million in its second round of financing.  The financing was led by Foundry Group, a venture capital firm focused on making investments in early-stage Internet and software startups.  BigDoor also announced that Brad Feld, a managing director of Foundry Group has joined its board of directors.  Feld currently serves on the board of directors of Gist, Gnip, Oblong, Standing Cloud, and Zynga for Foundry Group.

BigDoor is a Seattle startup that helps companies build game-like mechanics and loyalty programs into their site or app by enabling points, badges, levels, leaderboards, virtual currency and virtual goods.  BigDoor provides a platform that allows any website or mobile application to create and manage their own virtual economy and game mechanics through an open and accessible API.

“We are thrilled to have partnered with Foundry,” said Keith Smith, co-founder and CEO of BigDoor.  “Brad has a deep understanding of game mechanics and virtual economies, and will be a huge asset to us as we aggressively expand our platform.”

“BigDoor should become the standard platform used by companies to implement game mechanics,” said Brad Feld.  “There can be multiple orders of magnitude difference in how virtual economies are implemented, and BigDoor’s platform has the ability to help companies get it right.”

BigDoor’s API and platform is accessible to anyone who wants to create a virtual economy or add game mechanics to a site or app.  The BigDoor platform can be accessed via an automated registration process at www.bigdoor.com, and provides a RESTful API and sample code as well as deep analytics and administrative tools for non-developers.

“We built our platform to be extensible for developers,” said Jeff Malek, co-founder and CTO of BigDoor.  “Third-party developers are already building apps for the BigDoor platform, and their early feedback has been extremely positive.”

“Game mechanics are taking over the digital world,” said Andy Sack, general partner of Founders Co-op and board member of BigDoor.  “Foundry sits at the epicenter of this world and this investment is a huge stamp of approval for BigDoor’s platform.”

About BigDoor

BigDoor provides a platform that helps companies build game-like mechanics and loyalty programs into their site or app through points, badges, levels, leaderboards, virtual currency and virtual goods.  The BigDoor platform is extensible in order to allow a wide variety of apps to be built on top of it and is enabling an ecosystem where publishers, developers, content providers and advertisers can all interact and realize benefits well beyond what can be gained by building these features in-house.