Websites Can Now Add a Loyalty Program with Points, Badges and Leaderboards Quickly, Easily and Cost Effectively

SEATTLE – Oct. 14, 2010 – BigDoor today announced a set of features that significantly improves the process for a website owner to add gamification to their site, as well as a dramatically reduced pricing structure.

BigDoor’s gamification platform now delivers an easy way for website owners to offer badges, points and leaderboards, which increase user engagement, loyalty and viral growth. BigDoor’s five minute implementation uses widgets, which appear as a “MiniBar” on a website, and automatically integrate with Facebook to ensure increased engagement from end users.

“This is an important step for us because we have simplified the initial gamification implementation significantly,” said Keith Smith, co-founder and CEO of BigDoor. “You don’t even need to be a programmer and you can add game mechanics to your site in less than five minutes.”

A video demonstrating gamification being added to a website in less than five minutes can be found at: www.bigdoor.com/blog/fast-gamification.

Today BigDoor also announced a 70 percent price reduction and a simplified cost structure due to recent economies of scale and significant operational improvements. More pricing information can be found at: www.bigdoor.com/product/pricing.

“We have been able to make big improvements to the ease of initial implementation of our platform, while continuing to provide power and flexibility for developers who use our API,” said Jeff Malek, co-founder and CTO of BigDoor. “Our product team is committed to creating a scalable, flexible, secure and easy to use gamification platform. And, due to our recent scale and operational efficiencies, we are able to pass big savings on to our partners.”

Over 500 website owners and developers have registered to use the BigDoor platform since the launch of its public beta in June of this year.

“The BigDoor system has vast, unlimited capabilities. We found out that we can make it as simple as 1, 2, 3 or make it as complex as we desire,” said Min Maung, CIO of Accolade Systems, a recent BigDoor user.

Website owners can start the gamification process at: bigdoor.com

About BigDoor

BigDoor provides a platform that helps companies build game mechanics and loyalty programs into their site or app through points, badges, levels, leaderboards, virtual currency and virtual goods. The BigDoor platform is extensible in order to allow a wide variety of apps to be built on top of it and is enabling an ecosystem where publishers, developers, content providers and advertisers can all interact and realize benefits well beyond what can be gained by building these features in-house. For more information, visit www.bigdoor.com or follow us on Twitter @bigdoormedia.