The BigDoor Blog

Connecting brands and customers through better marketing.

Monthly Archives: April 2011

Leveling Up Our Front-End Development

Leveling Up Our Front-End Development

Hello World! My name is Collin. I’ve been at BigDoor from the beginning and have developed many iterations of our Front-End library. I have failed and have been successful. In all cases, the goal is to make something easy, fun and awesome to use. In dev-land this translates to quick iterations, learn from the issues…

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Dirty Words

Dirty Words

We wanted to share a great post on AdAge Digital from Judy Shapiro, the Chief Brand Strategist at CloudLinux. In “Why ‘Commerce’ Shouldn’t Be a Dirty Word in Tech Marketing” Judy explores social commerce and, how in it’s current state, the biggest piece missing is the sale: “Why does it seem like “cool” marketing technology…

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Sales Force Gamification

Sales Force Gamification

One of our pals at SpectrumDNA, Vince Beerman, is a member of the Software Advisory Board at Software Advice and he recently wrote a byline about Sales Force Automation and Gamification, “Sales Force Gamification = (Automation + Motivation + Socialization)^2.” Vince discusses the “coming gamification of Sales Force Automation” and walks readers through intrinsic and…

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Gamification and News

Gamification and News

This past weekend, developer Brian Immel and I traveled to NYC to participate in the Hacks/Hackers “News + Gaming” hackathon and talks. We had a great weekend talking with the journalists and developers who attended, and look forward to more discussions about how gamification can help news organizations increase user engagement and retention. The Saturday…

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All Systems Go!

All Systems Go!

Below is a copy of the letter we emailed to the BigDoor Publisher Network this morning detailing the recent impact from the Amazon Web Services outage late last week. As a company transparency and feedback are crucial to the work we do here and as such we thought it was important to share this letter…

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