Yet another buzz-worthy dust up online this week about how evil and bad gamification is. Really? Here we go again. While the recent anti-gamification blog post raises some interesting points most of it sounds like same old same old.

Yesterday the ad firm Saatchi and Saatchi released their study that found Americans are more interested in working for a company that uses gamification to increase productivity. The study also pointed out that Americans felt it’s important for brands to be fun and playful.

We’ve said it all along – gamification is more than points and badges. So if you’re a brand does adding gamification really help people engage? Yes. At BigDoor we’re working to release our Engagement Economy; a way for brands to engage more deeply with their audience using gamification. Through our Engagement Economy, online publishers will also have access to a self-service option with a built-in revenue stream that’s completely customizable – so brands can add fun when they want.

Gamification won’t save the world and it’s not appropriate in every setting. But maybe if brands really want to connect and engage with consumers we do think gamification is a great way to do that. And really who doesn’t love a little High Fructose Corn Syrup?