Happy Friday! Here is the gamification and customer loyalty program news from the past week.
How Gamification Can Improve Customer Loyalty Programs Entrepreneur 10/9/2012 Gamification expert Gabe Zichermann talks about using gamification to improve customer loyalty programs, a topic that is near to our hearts. Here at BigDoor, we have seen great success in making customer loyalty programs more fun and engaging by applying game mechanics and design principles. It is great to see Gabe endorsing that concept!
When research is a game, and politicians seize the social media BizCommunity 10/12/2012 The use of gamification in politics is a relatively new idea, but one that seems to be sparking a lot of interest. At a recent conference of the SAMRA (Southern African Marketing Research Association) Kyle Findlay argued that gamification can produce significantly more effective and valuable market research, by ensuring that respondents are more engaged. Findlay says of his research, “It is important to stress though that gamification generally does not imply turning research applications into video games with bright colours, flashing lights and cute mascots. It can be far more subtle than that. Gamifying a research methodology could rely on something as simple as changing the way in which a question is worded by framing it as a challenge to respondents.”
Three More Views on #Gamification Kapp Notes 10/8/2012 In case your eyes are strained from reading too much, you can jump over to Kapp Notes and check out their compilation of gamification videos. Everything from TED talks to animated comedic shorts.
LinkedIn Decides Recommends Aren’t Worthless Enough, Adds Endorsement Gamification Business2Community 10/13/2012 If you are on LinkedIn you might have noticed this change and wondered what the point was. You aren’t alone. Chris Voss talks about the decision and why it is an example of poorly thought out gamification.
The Gamification of Philanthropy Calgary Herald 10/13/2012 A new app is under development in Vancouver called iBeg and its purpose is to help users understand the difficulties of homelessness while raising money for charity. This is a great example of the ‘games for good’ trend and it will be interesting to see what the app looks like when it is released.
Gamification: Some More Views Business2Community 10/15/2012 A few weeks ago Andrzej Marczewski posted an article that featured various experts opinions on gamification, what it is and how to use it. He has posted the same article, featuring random people who filled out his survey. This is definitely an interesting read that highlights how different people think about the gamification trend.
Maximize your collections! BankersLab gamifies debt collection (exclusive) VentureBeat 10/16/2012 A new training simulation has been created to help teach bankers the ins and outs of collections. It’s called BankersLab and it uses gamification principles to coach bankers through the complex process of debt-collection. While many people facing collections may not appreciate the idea of better training for bankers, this is definitely a new and interesting use of gamification.