Posts Categorized: Gamification

6 Types of Rewards to Maximize Engagement in Gamification


About the Author: Yu-kai Chou is a Partner at the Enterprise Gamification Consultancy(EGC) and a gamification pioneer who has been working in gamification since 2003. Yu-kai is the original creator of the Gamification Framework Octalysis, and is a regular speaker/lecturer at organizations like Stanford University and Google Inc. The Importance of Rewards in Gamification One…

BigDoor wins iPitch at iStrategy Miami


Last week, the BigDoor team closed out our April conference schedule by attending iStrategy Miami. The conference brought together online marketers to strategize and discuss the future of customer engagement. In addition to enjoying a bit of sun and Florida weather, the BigDoor team had a great time discussing how the BigDoor loyalty solution can solve common…

Gamification Summit 2013 Recap


Last week the gamification industry gathered in San Francisco for the 2013 Gamification Summit. The conference highlights the truly broad application of gamification across industries around the world. Every year we are impressed with how much the industry has grown and changed. As long running sponsors of the event, we were very excited to have…

“Yamaha is Game for ‘Gamification’” MMR Magazine Features Yamaha’s BigDoor Powered Gamification Program


There is nothing more satisfying than seeing successful BigDoor implementations. We set out to find a better way for brands to engage with their customers and seeing our platform in action, delivering results never gets old.  It’s even better when those brands are out talking about gamification and their gamified loyalty solutions. BigDoor client Yamaha…

Let’s talk about games and gamification…


With the first month of 2013 nearly over, it’s time to set our sights on accomplishing all the goals we set for the BigDoor platform and the gamification industry in 2013. The industry has changed drastically from when I first became aware of it; in the early days, everyone was talking about games. At the…

Keith Smith’s 7 Gamification Predictions for 2013


With 2012 behind us, my team and I at BigDoor have been reflecting on the state of the much hyped and oft derided gamification movement.  Game mechanics are now being deployed in a number of employee facing solutions, but the most exciting and impactful uses of gamification continue to be in consumer-facing experiences.   2012 saw…

#Gamification News You May Have Missed


Happy Friday! This time of year is busy for everyone, whether you were preparing for the apocalypse today or trying to do some last minute holiday shopping. If you got too busy to keep up on gamification, loyalty and engagement news, you can catch up on our favorite articles below. Ice, Lycra and Nike Plus…

A stolen wallet and a lesson in brand loyalty


We’ve all been there, that moment where you reach for your wallet to make a purchase and realize it’s…not…there. That was me yesterday at Costco, scrambling around in my giant bag at the checkout before apologizing profusely and returning to my car in a panic. After a few moments spent tearing apart my car (I…