The BigDoor Blog

Connecting brands and customers through better marketing.

Posts Categorized: Loyalty

Introducing Loyalty Campaign Basic

Introducing Loyalty Campaign Basic

Today, we’re thrilled to announce the beta launch of the newest product in the BigDoor suite of loyalty and engagement building tools, Loyalty Campaign Basic.  For a limited time only, we’re offering a free two week trial of Loyalty Campaign Basic to marketers at all stages of the loyalty building process. If you’re looking to take your…

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Loyalty Programs Bring CMOs and CIOs Together

Loyalty Programs Bring CMOs and CIOs Together

 I recently read a fascinating—but all too real—article in the Wall Street Journal about the complex relationship between the CMO and CIO. You can read the full WSJ article here. The piece covers the vast differences between how CMOs and CIOs approach digital technology. In one instance, the author of the article says: “Chief marketing officers and chief information officers…

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Loyalty Programs for Sports Teams: A Big Win

Loyalty Programs for Sports Teams: A Big Win

When it comes to sports, fans across the globe show their loyalty in ways many brands can’t even dream of. Loyalty in sports runs deep, and to many, rooting for a specific team has become a tradition passed down over generations. Even when teams are losing or fans move away from their team’s home state, people…

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4 Challenges in Creating A Loyalty Program

4 Challenges in Creating A Loyalty Program

Today’s guest post comes from Clark Buckner, a new media strategist at TechnologyAdvice. Read on to hear about Clark’s interview with BigDoor’s own E.A. Weymuller as they cover the challenges in creating a loyalty program in today’s digital world.    While deciding to institute a loyalty program might make sense, there’s a lot that goes…

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25 Tools for Building Customer Loyalty

25 Tools for Building Customer Loyalty

When it comes to building customer loyalty there are a lot of things to keep in mind. First and foremost, you need to have the infrastructure in place to truly understand customer behavior, feedback, and sentiment. Once that is in place you can start launching campaigns and efforts in an attempt to increase customer loyalty…

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