The BigDoor Blog

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Posts Categorized: Loyalty

Loyalty Programs Bring CMOs and CIOs Together

Loyalty Programs Bring CMOs and CIOs Together

 I recently read a fascinating—but all too real—article in the Wall Street Journal about the complex relationship between the CMO and CIO. You can read the full WSJ article here. The piece covers the vast differences between how CMOs and CIOs approach digital technology. In one instance, the author of the article says: “Chief marketing officers and chief information officers…

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Loyalty Programs for Sports Teams: A Big Win

Loyalty Programs for Sports Teams: A Big Win

When it comes to sports, fans across the globe show their loyalty in ways many brands can’t even dream of. Loyalty in sports runs deep, and to many, rooting for a specific team has become a tradition passed down over generations. Even when teams are losing or fans move away from their team’s home state, people…

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4 Challenges in Creating A Loyalty Program

4 Challenges in Creating A Loyalty Program

Today’s guest post comes from Clark Buckner, a new media strategist at TechnologyAdvice. Read on to hear about Clark’s interview with BigDoor’s own E.A. Weymuller as they cover the challenges in creating a loyalty program in today’s digital world.    While deciding to institute a loyalty program might make sense, there’s a lot that goes…

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25 Tools for Building Customer Loyalty

25 Tools for Building Customer Loyalty

When it comes to building customer loyalty there are a lot of things to keep in mind. First and foremost, you need to have the infrastructure in place to truly understand customer behavior, feedback, and sentiment. Once that is in place you can start launching campaigns and efforts in an attempt to increase customer loyalty…

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Gamification and Loyalty: A Fireside Chat with BigDoor

Gamification and Loyalty: A Fireside Chat with BigDoor

Last week, the BigDoor crew went down to San Francsisco, CA for GSummit 2014. While this year was our fifth time sponsoring and attending the show, it was the first time we attended focused on customer loyalty after our company’s rebrand in 2013. During our time at the show, I was lucky enough to sit down with Clark…

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BigDoor’s 2014 Loyalty Marketers Survey

BigDoor’s 2014 Loyalty Marketers Survey

We’re excited to announce our very first Loyalty Marketers Survey! After speaking with countless marketers across a variety of industries about their approaches to building loyalty, we know that loyalty marketing is not a one-size-fits-all effort. The challenges and priorities facing loyalty marketers are as different as the individual brands they work for, which got us…

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