Posts Categorized: Loyalty

The Growth of Retail Loyalty Programs


Colloquy recently published their 2013 loyalty census, an annual study that highlights the general growth and health of loyalty programs over the previous year and makes predictions for the industry at large for the upcoming year. I’m a huge fan of this study as it’s one of the best quantifiable resources available in the world…

Top 5 Hotel Loyalty Programs


The hotel industry has helped pioneer the concept of the modern loyalty program. Over the years, hotel loyalty programs have shifted and expanded to meet the ever-changing needs of their customers, but 2013 saw an epic shift in hotel loyalty program offerings and rewards. Now more than ever, travelers choose their hotels through social channel…

How to Measure Customer Loyalty: A Free eBook from BigDoor


Measuring loyalty is hard; we aren’t going to pretend otherwise. But the truth is, measuring loyalty is getting easier. We’re thrilled to announce our new, free eBook “How to Measure Customer Loyalty” to help deliver the tools for  loyalty measurement straight into your hands, whatever stage your loyalty initiative is in. Here at BigDoor, we’ve been…

5 Steps of Implementing A Loyalty Program


By now, you all probably know that loyalty programs are one of the best tools available to build and grow customer loyalty for any brand. The loyalty program has become the Holy Grail for marketers across all industries, and an ever-increasing amount of companies at the top of their game are crediting loyalty programs for…