The BigDoor Blog

Connecting brands and customers through better marketing.

Posts Categorized: Loyalty

2014 Loyalty Marketers Survey Results

2014 Loyalty Marketers Survey Results

Back in June, we set out on a mission to better serve the loyalty marketing community through our resources and research by launching our first annual Loyalty Marketers Survey. After five months of gathering answers from marketers across all industries, the results are finally in! We’re thrilled to announce the release of our 2014 Loyalty Marketers…

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Loyalty Program Mistakes & How to Fix Them

Loyalty Program Mistakes & How to Fix Them

Everyone has pet peeves. Personally, my pet peeves include incessant feet tapping, the misuse (or no use) of the Oxford comma, and the frequency of which I misplace my keys before leaving the house. In addition to certain actions that irk me as a human, I also find myself struggling with loyalty program pet peeves as a…

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Introducing Loyalty Campaign Basic

Introducing Loyalty Campaign Basic

Today, we’re thrilled to announce the beta launch of the newest product in the BigDoor suite of loyalty and engagement building tools, Loyalty Campaign Basic.  For a limited time only, we’re offering a free two week trial of Loyalty Campaign Basic to marketers at all stages of the loyalty building process. If you’re looking to take your…

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Loyalty Programs Bring CMOs and CIOs Together

Loyalty Programs Bring CMOs and CIOs Together

 I recently read a fascinating—but all too real—article in the Wall Street Journal about the complex relationship between the CMO and CIO. You can read the full WSJ article here. The piece covers the vast differences between how CMOs and CIOs approach digital technology. In one instance, the author of the article says: “Chief marketing officers and chief information officers…

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