Posts Categorized: Loyalty

2014 Retail Trends & What They Mean for Loyalty


Last week, Google published an interview with the Consumer Electronic’s Association’s Chief Economist, Shawn DuBravac. You can read the full interview here (Yes, you! Actually read it, it’s a great piece.). At a high level, DuBravac shares his take on the recent changes he’s seen in consumer behavior, the latest tech trends coming out of this…

Loyalty Is More Than Discounts


Customer loyalty programs continue to fight a bad rap when it comes to offering discounts. As many of us know, saying thank you to customers was once largely based on offering discounts on products and services that customers were going to purchase anyway, which was good for the customer in the short-term, but had nothing…

Loyalty & Rewards In 2014


2013 was a great year for the world of customer rewards and loyalty. We saw an epic shift in the way big brands value loyal customers, and many of the world’s leading retailers and publishers dove head-first into fostering customer loyalty through rewards. In 2014, we’re expecting even bigger things from brands that offer loyalty…

Top 10 Retail Loyalty Programs


The number of retailers supporting loyalty programs has grown tremendously in 2013, but some programs are setting the bar higher for the rest of the retail industry. Through innovation, generosity, and overall effectiveness, these brands are driving customer loyalty through the roof by offering fantastic ways to reward and say thank you to their customers.…

Starbucks Embraces Reciprocal Loyalty


When it comes to brands successfully building customer loyalty, Starbucks is undoubtedly one of the first companies that comes to mind. It’s hard to find a person that doesn’t love Starbucks, and even more impressive, it’s hard to find a person that doesn’t participate in one of their loyalty efforts. With the My Starbucks Rewards…

10 Tips for Loyalty Program Success


Creating your first loyalty program can be overwhelming. What rewards should you offer? What customers should you target? What should your program look like? With so many moving pieces, you’ll need to pare down the possibilities. Here are ten high-level tips to help you kick off your program on the right track. 1. Know your…