The BigDoor Blog

Connecting brands and customers through better marketing.

Posts Categorized: Loyalty

BigDoor’s 2014 Loyalty Marketers Survey

BigDoor’s 2014 Loyalty Marketers Survey

We’re excited to announce our very first Loyalty Marketers Survey! After speaking with countless marketers across a variety of industries about their approaches to building loyalty, we know that loyalty marketing is not a one-size-fits-all effort. The challenges and priorities facing loyalty marketers are as different as the individual brands they work for, which got us…

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Content Marketing Builds Brand Loyalty

Content Marketing Builds Brand Loyalty

If your brand is looking to drive customer loyalty, it’s time to leverage the secret weapon(s) found in content marketing. Content marketing has had many different meanings over the years, but in its most simplistic form, content marketing is a strategy leveraged to communicate with customers and prospects about products and business ideas in a…

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Loyalty Leaders: Interview with Barry Kirk from Maritz

Loyalty Leaders: Interview with Barry Kirk from Maritz

Howdy, BigDoor fans! Welcome to a special edition of our BigDoor Loyalty Leaders interview series. Our goal is to share loyalty and engagement building tips from top marketers all around the world, and today, we’re thrilled to share the thoughts of one of loyalty marketing’s brightest minds. In today’s post, we sit down with Barry Kirk, VP of…

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Improved Page Performance: BigDoor’s Newest Feature

Improved Page Performance: BigDoor’s Newest Feature

Page load time is crucial for any company’s online experience, especially within action-driving loyalty initiatives. As people rely on online channels for an increasing number of actions, page load speed begins to become everything. The longer you make your site’s visitors wait to consume your content, the less likely they will be to engage with the…

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5 Ways to Make the Case for Loyalty Programs

5 Ways to Make the Case for Loyalty Programs

Today’s post is an excerpt from our “Marketer’s Guide to Customer Loyalty,” the 160+ page guide we created to help marketers make sense of all the moving pieces in building, executing, and maintaining a successful loyalty initiative. We know that building customer loyalty is not a one-size-fits-all effort, so we crafted content that goes beyond tactics…

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How to Make Millennials Love Your Brand

How to Make Millennials Love Your Brand

Here at BigDoor, we strive to give our readers a complete world view as often as possible. Today’s post is brought to you by one of BigDoor’s community guest authors, Zach Watson.   Zach is a web content writer at TechnologyAdvice. He writes about a range of business technology, with gamification and electronic health records as two…

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5 Types of Loyalty & What Marketers Need to Know

5 Types of Loyalty & What Marketers Need to Know

More is expected of today’s marketer than ever before. Not only are we expected to drive acquisition and encourage engagement, but marketers are now on the hook for increasing loyalty. The challenge is many of us weren’t trained in loyalty marketing. In fact, it can be quite an intimidating area to jump into. The team…

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A Marketer’s Guide to Customer Loyalty | Free Guide from BigDoor

A Marketer’s Guide to Customer Loyalty | Free Guide from BigDoor

Building customer loyalty is imperative to a brand’s success, but acquiring and maintaining loyal customers takes a lot of work. Marketers at all stages find themselves faced with an endless amount of questions around loyalty building best practices, including kicking off and maintaining a successful loyalty initiative. Here at BigDoor, we’ve been helping marketers tackle…

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The Marketer's Guide to Customer Loyalty

Boost your loyalty building skills with our free guide.