The BigDoor Blog

Connecting brands and customers through better marketing.

Posts Categorized: Brand Marketing

Build Loyalty That Lasts: Free eBook from BigDoor

Build Loyalty That Lasts: Free eBook from BigDoor

In today’s quick-shifting digital landscape, building lasting customer loyalty is an effort that has moved front-and-center for brands of all sizes. While there are challenges and hurdles to overcome in creating, integrating, and maintaining a digital loyalty initiative, the rewards and benefits that brands reap from loyal customers are immeasurable. That said, building loyalty is…

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The Customer Loyalty Space Podcast: 8 Ways Customer Loyalty Programs Fail

The Customer Loyalty Space Podcast: 8 Ways Customer Loyalty Programs Fail

Welcome to this week’s edition of The Customer Loyalty Space, a weekly podcast series focused on customer engagement and loyalty. This episode features Ashley Tate from BigDoor, Barry Kirk from Maritz Motivation Solutions, and Clark Buckner from TechnologyAdvice.  We also encourage you to check out last week’s episode for even more loyalty goodness. Enjoy!  In this week’s episode…

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The Customer Loyalty Space Podcast: How 4 Smart Loyalty Programs Achieved Success

The Customer Loyalty Space Podcast: How 4 Smart Loyalty Programs Achieved Success

Welcome to this week’s edition of The Customer Loyalty Space, a weekly podcast series focused on customer engagement and loyalty. This episode features Ashley Tate from BigDoor, Barry Kirk from Maritz Motivation Solutions, and Clark Buckner from TechnologyAdvice.  We also encourage you to check out last week’s episode for even more loyalty goodness. Enjoy!    In this…

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The Customer Loyalty Space Podcast: Why Customer Personas Matter in Loyalty Rewards Programs

The Customer Loyalty Space Podcast: Why Customer Personas Matter in Loyalty Rewards Programs

The wait is finally over: The Customer Loyalty Space podcast series has officially arrived! If you’re looking to chat all things customer loyalty, look no further. BigDoor has partnered with Barry Kirk from Maritz Motivation Solutions and Clark Buckner from TechnologyAdvice to bring you a series of roundtable discussions focused on engagement, loyalty, best practices,…

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The Future of a Brand

The Future of a Brand

Last week, I was fortunate enough to present at the SearchEngineLand Summit here in town. I’m a huge fan of the ThirdDoorMedia team and usually kick of my morning by reading through MarketingLand and SearchEngineLand posts, so I was excited to contribute to their show when it came through Seattle. This year I spoke on…

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Customer-focused vs. Customer-centric: Which Are You?

Customer-focused vs. Customer-centric: Which Are You?

In today’s age of personalization, “putting customers before the strategy” has taken on a whole new meaning. Brands everywhere are doubling down on the way they set up and market to customer life cycles, and many marketers are thinking backwards starting with the customer before creating new experiences and initiatives. The push for putting customers…

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The Growth of Retail Loyalty Programs

The Growth of Retail Loyalty Programs

Colloquy recently published their 2013 loyalty census, an annual study that highlights the general growth and health of loyalty programs over the previous year and makes predictions for the industry at large for the upcoming year. I’m a huge fan of this study as it’s one of the best quantifiable resources available in the world…

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