The BigDoor Blog

Connecting brands and customers through better marketing.

Posts Categorized: User Experience

A Gift from AWS: Improved API Latency at Lower Costs

A Gift from AWS: Improved API Latency at Lower Costs

Here at BigDoor we strive to ensure our API is always running at peak performance, and yesterday we got a great performance boost with one small infrastructure change. AWS is constantly improving their service and the performance of their platform, and yesterday afternoon the BigDoor team upgraded our API’s HTTP layer to the latest generation…

Continue reading
Loyalty Program Mistakes & How to Fix Them

Loyalty Program Mistakes & How to Fix Them

Everyone has pet peeves. Personally, my pet peeves include incessant feet tapping, the misuse (or no use) of the Oxford comma, and the frequency of which I misplace my keys before leaving the house. In addition to certain actions that irk me as a human, I also find myself struggling with loyalty program pet peeves as a…

Continue reading
Customer-focused vs. Customer-centric: Which Are You?

Customer-focused vs. Customer-centric: Which Are You?

In today’s age of personalization, “putting customers before the strategy” has taken on a whole new meaning. Brands everywhere are doubling down on the way they set up and market to customer life cycles, and many marketers are thinking backwards starting with the customer before creating new experiences and initiatives. The push for putting customers…

Continue reading
Today’s Consumer & The Paradigm Shift

Today’s Consumer & The Paradigm Shift

Last week, I headed down to Portland and had the honor of keynoting one of the most prestigious search marketing shows out there: SearchFest, put on by the amazing SEMpdx search community. This was my fourth year speaking at SearchFest, but my first time keynoting. Fortunately, I was able to tackle one of my favorite, and…

Continue reading
The Power of a Customer Cohort

The Power of a Customer Cohort

Cohort marketing, you are so darn intimidating. I think it’s the word “cohort” that has so many marketers nervous. It reminds us of numbers, statistics, high school algebra, crazy formulas, grids, and diagrams. [shivers]. But friends, it’s time to get over the stigma associated with cohort analysis, because in today’s market, we need to be…

Continue reading
A Quick Guide to Customer Journey Mapping

A Quick Guide to Customer Journey Mapping

How many funnels have you made over the years? A dozen? Two dozen? More?! Same here. Funnels are what we do as marketers. You create funnels and you calculate your conversion rates from step to step, and there you have it. But what if I told you that funnels were the models of yesteryear? What…

Continue reading
Why Marketers Should Care About UX

Why Marketers Should Care About UX

The role of a marketer has grown dramatically over the last few years. As the KPIs we’re responsible for expand, there’s been a shift in the skills today’s marketers not only need to familiarize themselves with, but master. Marketing through user experience is one of these disciplines.  Traditionally, user experience has been confined to website…

Continue reading
What Trust Signals Matter Today?

What Trust Signals Matter Today?

Marketers understand the importance of trust. It’s a big deal. Consumers are wandering the web looking for peace of mind as they take chances on products and services. It’s no longer just advantageous to be delivering on trust signals; it’s the expectation. But what trust signals matter today? What should we be testing on our…

Continue reading
Sign up for BigDoor's Loyalty Insider
The Marketer's Guide to Customer Loyalty

Boost your loyalty building skills with our free guide.