We throw around the term gamification, but what does that really mean?
Gamification was originally inspired by the game design industry. Originally, game mechanics were applied to various types of digital experiences to make them more fun and engaging. While there were successes, it became clear that gamification alone didn’t retain an audience over time. At BigDoor, we decided to marry design, psychology principles and gamification to customer loyalty rewards programs. With gamified loyalty programs, we forged a sustainable end-to-end solution.
For us, gamification is about motivation. Our platform uses gamification concepts like competition, social collaboration, achievement and goal-setting to engage site visitors and motivate them to register and return. Gamification is about making the internet more fun and personal. The more we can help brands engage their users, the more we can also help brands learn, personalize and customize their user experience. But, we don’t just stop at gamification.
How do we use gamification in the BigDoor solution?
Gamification vendors talk a lot about points and badges – and those are both important, but there are many other concepts that go into a truly engaging user experience. Here’s a small sample of the features in our solution:
Reward your visitors with virtual and/or tangible prizes when they achieve the goals you set for them.
Fans earn these distinctive tokens or emblems to display rank, participation level or the accomplishment of a task.
Motivate users by ranking them against their competition. Different styles of leaderboards make the game either a race to the top or a contest with others at their relative level.
Levels provide status and demonstrate progress.
A centralized point system gives value to actions across your site. By allotting a higher point value to a certain task, you can incentivize users to interact in the ways you most desire.
Encourage fans to amplify their points, badges and other game achievements across their social graph. Reward them for sharing and for encouraging their friends to register.
Create a virtual economy for the exchange and consumption of goods and services based on your loyalty points and/or your own currency.
Create your own branded currency within your program so points can be converted into rewards that your customers value.
Why do we use gamification?
Traditional loyalty programs (like frequent flier miles) only reward customers for their purchases. However, there are many other customer actions that are also valuable to brands such as writing reviews and sharing recommendations in their social graph. Gamification motivates and rewards your best all-around brand ambassadors. By encouraging customers to engage even when they aren’t buying, brands share their message, learn more about their customers and build enduring relationships.