Loyalty

What is customer loyalty and why does it matter?

Brand loyalty becomes increasingly important as customers choose between an ever-expanding variety of choices both on and offline. However, traditional loyalty programs haven’t evolved to connect with new audiences and now find themselves in overall decline.

Loyalty programs are designed to encourage frequent and repeated buying patterns. Rewards for participation are typically transaction-based, either based on the number of purchases or dollars spent. Common examples are airline mileage programs or coffee punch cards (buy 10 get 1 free). These programs benefit the brands by increasing sales and rewarding customers’ loyalty with the things they value. BigDoor is revolutionizing the loyalty program concept to look far beyond simple transactions.

BigDoor is a gamification company, why are you talking about loyalty?

Brand loyalty becomes increasingly important as customers choose between an ever-expanding variety of choices both on and offline. However, traditional loyalty programs haven’t evolved to connect with new audiences and now find themselves in overall decline.

By adding in gamification, BigDoor has reimagined the loyalty program for the digital era. Gamification engages new customers and encourages them to register. Our loyalty programs go beyond purchases to also recognize the value of customer reviews, recommendations and content consumption. We motivate customers at every turn and give brands the ability to personalize, customize and improve a user’s experience.

How does loyalty fit into BigDoor’s solution?

BigDoor’s helps consumer-facing brands acquire, engage and retain their audience. While gamification acquires and engages a visitor, a loyalty program is essential to retain that user over time. We’ve taken what has works in traditional loyalty programs and updated it to appeal to modern digital consumers who have a plethora of options at their fingertips.